If you are new to Digital marketing then you might have heard about content marketing that can be really effective for your business and Content Marketing Strategy will help you to take any quick marketing decision.
Content marketing is the king or I should say the backbone of marketing. Without content, you cannot explain your business. It is the secret weapon if used correctly can give your business a large benefit.
In this blog, I am going to provide you some tips of content marketing for beginners that will guide you to explore your business via content.
Before you move towards the tips, first get to know what is content marketing, types of content marketing, benefits of content marketing, content marketing strategy, and much more.
What Is Content Marketing And Its Importance?
Content marketing simply revolves around creating, publishing and distributing the content including podcasts, blog posts, videos, and emails to the audience to get quality traffic and new customers for business.
It is the best and effective way to build brand awareness to get targeted and new audience at low cost.
Content marketing is very important for business; below I have listed some points to know its importance.
1: Help building the brand awareness
Whether it is a small firm or a big organization, content marketing will help building the brand awareness at low cost and increase traffic on the website.
2: Helps in Building Links
If your content is best among the other websites then those websites will be willing to link your website content. Not only you will get a backlink but also your website DA (Domain authority) & page view will increase.
3: Solution for Digital Marketing
As I have previously mentioned that content is the backbone of digital marketing, beginners can start with SEO (search engine optimization). Search for a keyword that is a part of the content included in the website.
Share that content on social media platform to get more traffic in your website.
4: Content Should be Evergreen
Make sure that the content is unique and not copied from other websites. It should contain relevant information and should be updated from time to time so that viewer get to know that up-to-date is provided by this website.
5: Strengthens Bond with Customers
Content should be authoritative so that viewer visit the website on daily basis. Content should be good enough so that people can believe in you and you can get a fan base. Stronger the bond with the customers more the benefit.
What Are The Different Types Of Content Marketing?
There are multiple types of content marketing that can be helpful for building your brand. This beginners guide to content marketing is really going to help you.
Check out the types of content listed below:
- Social media
- Free apps
- Slide decks
- Visual content
- Slideshare presentations
- Lead magnets
So, these were the types of content that can be easily used to express your brand and of course a part of Internet Marketing.
Now, let’s move ahead with the benefits of content marketing that will give the beginners some relief and decided whether it’s a good option or not.
What Are The Benefits Of Content Marketing?
There are huge numbers of benefits in content marketing whether it is a business to consumer (B2C) marketing or b2b content marketing.
- Increase the visibility of the brand
- Develop a long relation with customer
- Improves awareness and recognition of the brand
- Creates trust and loyalty with customers
- Helps in building credibility and authority
- Increase the position
- Generates traffic to the site
- Open communication channels via comments in social media
- Helps customers in making purchase decision quickly
- No strings attached value
How to Create Content Marketing Strategy?
Here comes the real stuff that the beginners are waiting for. Reading the blog till know you have got the idea about what is content marketing, its importance and benefits.
Now, the question arises how to create a content marketing strategy. You need not worry as the below given steps will guide you to do so:
1: Define Goal
What is the aim to develop a content marketing strategy? Why you want to create content and a strategy of content marketing? Know the goal before planning, and you will have an easy time to determine what is best for the strategy.
Download the goal strategy template that will help to figure out right content aims.
2. Conduct Research
For successful content marketing plan, all you need is to define your content target viewer’s — also called as the buyer persona.
This is important for beginners when conducting start up by content marketing. Knowing the target audience, produce relevant and valued content that they want to recite and adapt it.
3. Run Content Audit
Many people start with posting blogs, in case you want to risk out then try to produce other content sections, and see which ones you wish to make.
For example, if you have been doing blog posts weekly for a year, like to create an ebook that cleans all the blog posts into a single ultimate guide which would be a single way to provide information into different format.
If you have been in digital marketing for a while, then review the content marketing effort and results from last year by running the content audit.
Try to figure out what else you can differently do in the next year and set new and different goal to reach.
4. Select a CMS
CMS (content Management system) create, manage, & track the content. A few dynamic parts of the content management contain creation, publication, and analytics.
HubSpot CMS will plan, produce, to publish, and measure the results altogether. Another CMS is WordPress, which can add HubSpot WordPress plugin for free such as web forms, email marketing, live chat, analytics, and CRM access.
5. Breakthrough Content Ideas
Now, come up with brainstorming ideas for content that will lead your project. You can try so of the tools to get the keyword like Google keyword planner and start with the content.
6: SEO-Friendly Content
Create an SEO friendly content as 35% of the traffic comes with organic searches. Once you have published your content try to convert it into video, slide show, presentation or infographics.
Make use of snippets and images to share on social media with Alt text. This content marketing strategy will help you expand your business.
7: Content Distribution
Try to distribute your content in various digital channel and multiple platforms. Sharing like mentions, shares, external publication and reviews.
Advertising like search engine ads, paid publication, display ads, social media ads. Paid traffic will drive to the owned media for the paid channels.
Such content marketing strategy will definitely work for beginners.
Well, now I am wrapping up things.
I have mentioned the tips of content marketing for beginners along with other related information about content marketing and the most important part that is Content Marketing Strategy.
Focus on the content and that’s it half of the work will be done for your website.
Now, it’s your turn to go through the content marketing strategy that will help your business grow in the digital marketing.
It is expected that you liked this article and it turns out to be informative in providing you all the required knowledge.
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