Now-a-days Digital Marketing is like the new trend that people are craving for. Every individual is finding one or the other way to explorer there business through digital marketing.
Well, here’s another way through which you can promote your business and that is Instagram. YES, that’s right Instagram marketing is another social networking that can help you initially to grow your business to another level.
No matter which field you choose for your business with the help of Instagram marketing you can get to peak point. In this article I have mentioned some strategies for marketing on Instagram and other things.
So, without wasting a single minute go through this article.
Why is Instagram important for marketing?
Instagram is not new to anyone. Almost every individual has an Instagram account to upload picture or make any video with effects, boomerang, layout, super zoom, hands-free, live story and others.
Instagram was launched in the year of 2010 and has become a famous social media platform. And now with 15 seconds reel feature it is making people go crazy.
A lot of time is spending on Instagram scrolling through feeds and that what can benefit the marketers. You might not believe but there are over 800 million monthly users on Instagram.
If you promote your business, product, brand or anything then you can drive a lot of traffic and get connected to the audience. You can get followers as well that can further share your brand on their story.
Keep reading this blog and get to know Instagram marketing strategies & much more.
How do I promote my business on Instagram?
Below are some of the strategies that will guide you to promote your business on Instagram. Go through them one after the other and then start promoting your business.
1: Switch Normal profile to Business profile
Willing to Marketing your businesses on Instagram then switch your account to business account because business profile allows you to create and publish Instagram ads without needs of Facebook tools.
For activating the business profile you have to go just go to the settings and click on “Switch to Business Profile“. Having business profile followers easily click on your contact button to get in touch with you right with your Instagram page.
2: Creating Sponsored ads
Now-a-days Instagram has become popular for advertising the products because its provide a platform in which you can control in how much spend on them by setting a budget in which you can turn existing posts into sponsored ads. Types of sponsored ads are like this.
- Video
- Photo
- Stories
- Stories Canvas
- Dynamic Ads
3: Instagram Stories
Instagram stories are differing from the regular posts because they come in “Slideshow format”. Which are live only for 24 hours this feature is very similar to snapchat.
4: Target your Audience
Before starting marketing on Instagram first target your audience which type of products they wanted then only your businesses go on peak.
5: Define Your Goals
If you don’t know your goals then you are fails to do marketing remember one thing all social platforms are tools.
6: Choose Right Profile
Choosing Right profile describe your business in right direction its throw light in positive way to your audience.
7: Use hashtag
Hashtag is known as the key to increase the visibility, credibility and discover ability. It is recommended using hashtag 5 to 9. And choose right hashtag according to your topic.
8: Posting at Tight Times
Every post has a different time, day to post many of us don’t know about that. Let’s know about more.
- Education: Thursday 4 to 5 pm.
- Personal Care: Thursday and Friday 1, 2 and 3 pm.
- Food beverages: Friday 12 pm.
- Media and entertainment: Tuesday and Thursday 12 to 3 pm.
- Retail: Tuesday, Thursday, Friday 12 pm.
- Technology: Monday and Tuesday 12 pm.
- Pharmacy and Healthcare: Wednesday and Sunday 9 am.
- Professional services: Tuesday, Wednesday and Friday 9 or 10 pm.
- Travel and Tourism: Friday 9 am to 1 pm.
- Non Profit: Tuesday 10 am or 4 pm.
- Non retail e-commerce: Thursday 4 or 9 pm.
PROS AND CONS OF INSTAGRAM FOR YOUR BUSINESS
Before you apply the strategies mentioned above for promoting your business online via Instagram marketing get to know some of the pros and cons of it.
PROS OF INSTAGRAM MARKETING FOR YOUR BUSINESS
1: It provides unique ad formatting
Instagram provides you unique ad formatting. Its allow you to maximize the extent of your visual content. In which you can upload photos and videos.
2: It allows you to reach the interested peoples which you may not know
With the help of Instagram advertising which you can target specific audience which you know that is interested.
3: Allows being ultra-specific with the target
4: Provides one click experience
5: Access to meaningful analytics
6: Help you drive organic traffic to the website
CONS OF INSTAGRAM MARKETING FOR YOUR BUSINESS
1: Limited Audience
It provides only limited audience. It makes a bit challenging to find ways to make this efforts pay off over time.
2: Do not focus on e-commerce
Instagram does not focus on the e-commerce. It is made for uploading photos and videos. It is little bit challenging to focus on the e-commerce.
3: Advertising is not affordable
Advertisement on Instagram is not affordable sometimes. It charged a huge if you want your products to reach everyone.
4: Not Allowed Clickable Links
If you choose Instagram platform for advertise your products may not go in so much hike as you want because it does not allow clickable links. But you can add specific URL in the description of your image so that your followers can paste it in their browser for a visit.
ADVERTISING ON INSTAGRAM
There are various ways to advertise your brand or product on Instagram that will obviously get your business to peak point. Below stated are some of the ads that can help you promote your business have a look at them.
- Sponsored Ads.
- Photos Ads.
- Stories Ads.
- Videos Ads.
- IGTV Ads.
- Carousel Ads.
INSTAGRAM TOOLS
Have a look at some of the Instagram tools that can be beneficial for the promotion of your business.
1: After light
This is an IOS/Android image editing app which makes your content more professional. It also offers plenty of unique filters frames and natural effects.
2: Unfold
It is known as the story creator which is available in IOS app which makes fashion, lifestyles which make your content more professionals. Apart of these apps also offers stylish templates, advanced fonts and text tools which you export your stories in high resolution.
3: Social Insights
Social insights is another features in which offers Instagram marketing features such as scheduling and posting from your computer.
4: Social Rank
Social Rank is another tool in which that identifies and analyse your audience. In this you can also identifies influences among your followers. With this you can also filter your audience by bio keyword ,word/hashtag, and geographic location.
5: Plann
It is another Social Media Management Tool. This allows you to edit, schedule, and analyse your posts.
6: Picodash
This is another exciting tool of Instagram which finds the target audience and influences of the platform.
7: Pablo
Well it’s a platform with the help of you easily create a beautiful images for your Instagram Marketing.
8: Olapic
This is an advanced visual commerce platform which collects users generated video content in real time which makes it shop able, measures and predict in which content will perform better.
9: Sendible
This is a popular social management platform which lets you run the accounts in different platforms.
CONCLUSION
In this digital era where you can invest good time and earn money with your potential. Instagram marketing is another way to promote business in the above articles I have tried my best to cover all the things regarding the topic.
Instagram marketing strategies, pros and cons and other things are discussed in this blog.
Apart from this, if you want to know about other types of digital marketing then you can go through our other blogs and gain information from it.
I hope that you liked this article and it turns out to be knowledgeable for you. If you have any suggestions or query you can visit our Facebook page and write to us.
