Digital Marketing is something that everyone is aware of but only with the term. Yes, that is right. Many people have heard of Digital marketing but they don’t know what it actually is and how it can be useful in enhancing the business.
If you are a businessman and want to grow your business then you need to get into the trend and display your product digitally over the internet to attract customers.
Well, you might be thinking that this stuff is easy to do but let me tell you digital marketing is a field where an individual has to be active every time as it is important to be aware of the everyday changes so that it is easy to adapt the emerging technologies.
In this article, you will get the complete guide about what is digital marketing, what is the purpose of digital marketing, why digital marketing is so trending now a days and much more.
So, what are you waiting for? Go through this article and grow your business with digital marketing.
What Is Meant By Digital Marketing?
Digital marketing is a wide-ranging term that consists of all the marketing channels and devices that can be used to promote the products or services over the Internet and of course on the electronic devices like TVs, Laptop, mobile phones and others.
Digital marketing mostly refers in advertising technique carried using multiple digital channels such as websites, social media, search engines, email, mobile apps and others.
This particular term covers numerous business that purchase digital channels to being in contact with their current and forthcoming customers.
Why Digital Marketing Is So Trending Now A Days?
Digital Marketing is trending now a days because every business is currently adapting new strategy to form competitive strength, increase customers and to make their business on top.
Digital Marketing is the new way to stimulate the business. Have a look at some of the points listed below to know why digital marketing is important.
Using mobile to search anything is more convenient than desktop for the customers plus the mobile searches are increasing rather than desktop.
As per the customers convenient, if your business has mobile version then it can increase the sale as well as the demand of your product.
We all know that content is the backbone of digital marketing. This will let you know which side are you on the winning or losing. Like in Ghari detergent power there is a tagline Pahle istemal karein fir vishwaas karein.
This type of promotional tagline can help you attract customers and of course foster your business.
SEO (search engine optimization) if you have the best SEO then you are on fire. Google will rank you higher whenever people search for the product similar to you.
Make sure you have provided the relevant information about your product that people generally search for to catch their attention.
4: Easy to Measure & Adapt
There is an initial investment to get the traffic flow in marketing. The importance of digital marketing is that the small business can get a clear view how to scale & adapt as their business grows.
Choose a budget for social media campaigns, displaying ads and search ads. This will let you know how cost effective digital marketing for small business is.
Benefits of Digital Marketing
Reading the blog till now you might have got an idea what is digital marketing and why it is so trending now a day. Get to know the benefits of digital marketing for your business.
1: Easy to create awareness before and after sale
2: Convert new buyers into regular and often one
3: Present right offer at right time
4: Accessing multiple platforms
5: Time saving
8: Easy conversion rate
9: Opportunity to build brand
10: Hassle free optimization
Now, that you know that digital marketing is of great benefit so without wasting anytime get your business online.
Before displaying your business online makes sure your digital marketing is S.M.A.R.T.
S: Specific (what exactly you want to achieve?)
M: Measureable (How to know when you have achieved it?)
A: Attainable (something you can realistically achieve)
R: Relevant (why it is related to business?)
T: Time based (when you need to achieve the goal?)
What Are The Different Types Of Digital Marketing?
Digital Marketing is vast and there are two types of digital marketing that you can do to promote your business. One is online digital marketing and other is offline digital marketing.
Below is the list of different types of online digital marketing, get to know about them in brief and choose which all suits your business.
1: Content Marketing
Content is the backbone of the entire digital marketing. Under content marketing, you can create content to entertain, persuade, inform, or entertain the buyers through various channels.
Some common content formats include podcasts, ebooks, images, slide decks, videos, Infographics, and text.
A website is the home to digital marketing. Many brands or organizations are using websites to host their content other mediums to allocate it.
Most of the digital marketing actions will be linked back to the website, whenever any action will take place conversions will be tracked.
For example: downloading a file, booking a product or service, and others.
3: Digital Advertising
Digital advertising is another term for multiple online advertising tactics. The main bidding/pricing strategy for digital advertising is cost per mille (CPM) and cost per click (CPC).
Some common digital advertising formats are display advertising, social media advertising, search engine marketing (SEM), programmatic advertising, etc.
4: Search Engine Optimization (SEO)
SEO includes on-page and off-page that boosts the website visibility in the SERPs (search engine result pages) for the preferred keywords.
Previously, SEO was text based but recently voice search gained prominence that is why activities in SEO need conversational approach.
SMM (Social Media Marketing) is the platform where most of the users spend their time. This includes Twitter, Instagram, Facebook, Snapchat, and LinkedIn. In these platforms, individuals can distribute the content through paid and organic channels.
Social media plays an important role in spreading video marketing and content wave. Two way communications is enabled between the fans and followers via direct messages, comments or posting official pages.
6: Email Marketing
Email marketing is a process to maintain the database of contacting and sending email alerts to the customers about the products, brand and services.
It is an active channel to communicate with the audience on daily basis. Email marketing is used to build the subscriber base, retain existing customers, distribute content, onboard new customers promote discounts and offers, and others.
7: Mobile Marketing
Smart phone users are increasing rapidly day by day. More than 3.5 billion people are using smart phone across the world.
So, to grab this opportunity, connect users via emails, social media, mobile apps, and mobile friendly websites to promote your brand by sending timely message.
This will optimize the marketing strategies and helps your business to grow more.
8: Affiliate Marketing
Affiliate marketing concept is related to commission-based sales. Organizations provide some custom links to their associates.
An affiliate earns commission every time they sale their custom links. Influence marketing can also be considered as modern and grown of affiliate marketing.
9: Conversational AI
Rising of technologies like artificial intelligence (AI) and machine learning (ML) have covered the way for evolving marketing strategies like the conversational AI.
Adapting of voice search, digital assistants, and chatbots becomes widespread conversational AI which is important to digital marketing.
10: Online Public Relations
Online PR (Public Relations) is like an earned media, when any journalist or online publication mentions any brand through their stories or interviews. Product review by the customers, bloggers and Influencer mentioning the products or the brand whether it is paid or organic also contribute to the online PR.
If you are willing to go with offline digital marketing then you can go with the below listed options.
1: Enhanced Offline Marketing
This type of offline marketing includes electronic billboards that display digital product demos or product samples images that will be changed every few seconds by the computer.
2: Radio Marketing
While listening to radio the ads that come in between like radio commercials and show sponsoring is called radio marketing.
3: TV Marketing
TV marketing is like advertising your product or brand on television where first of all, you have to create an advertisement that meets the standard of broadcast.
After that placing the ad to reach the customer and lastly measuring the output. TV commercials, Tele-shopping, Super Bowl commercials are some of the options in TV marketing.
4: Phone Marketing
Phone Marketing includes Cold calling, QR codes, Text message marketing like (giveaways, loyalty programs, coupons).
This is the simplest way to increase your business and make it visible to public.
Digital Marketing Trends That You Need To Know
As I have previously said that you need to be active all the time and must be aware of the changes in the marketing trends.
Knowing the latest digital marketing trend will help you to adapt the emerging technology easily. Here are few digital marketing trends that you must know in 2020:
1: Facebook not really working
As per the survey, Facebook may be no longer the king of social media. Many users are getting frustrated with the political propaganda, cyberbullying and fake news.
Due to this Facebook is losing credibility. It is essential for the digital marketing to have a look what is their target market and maybe Facebook is not suitable.
Though there are huge numbers of people on Facebook, you should be cautious and sure that your targeted audience is on Facebook.
2: Instagram is taking over
Instagram is taking over the other social media platforms. According to a survey, user base is desired by younger demographic, especially people under the age of 30.
It is heard that Instagram is about to remove the like feature so, companies should be alert on this. It can lead to an upward in quality of content.
Therefore, there are chances that many users can drift away from this platform in search of pride metrics elsewhere.
3: Chatbots can dominate the Customer service
Artificial intelligence (AI) chatbots software that interacts in a natural way with humans with text but now the verbal interaction is also possible.
Chatbots provide things from weather reports to automating basic customer support functions that handle easy.
According to Tidio research people are preferring chatbots rather than customer service as it provides 24-hour service, immediate response to queries, no vacations, breaks or pay for overtime.
Therefore, it can be the fastest rising digital marketing trend.
4: Good Content Always Matters
Content is the key for digital marketing and always will. A good content always attracts the customers.
According to BERT update in 2019 and the new Google algorithm search engine always raise the website that has good understanding of users search queries.
Creating a good content is all that can help you grow your business. Apart from this, useful link and fast speed site is also important.
5: Voice Interaction demand rises
Voice interaction in device is rising rapidly; you might have heard Siri and Google Alexa. These are making people go crazy first of all; it makes the search easy instead of typing.
When asking something verbally and gets the answer verbally foster the relationship and helps in building the brand loyalty.
So, these were the few tips on digital marketing trends which you must keep in mind and get ready to explore your business.
Well, that would be all.
I have provided the relevant information that will help you in getting an overall view about Digital Marketing.
By reading this article I hope the beginners have gained some knowledge about digital marketing and those you are ready for their start-up must also get an idea to promote their business.
This is not the ending, there is much more that you need to know about digital marketing.
So keep visiting this site and get to know how to keep your business trending with digital marketing.
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